![]() I won’t cover these topics in this article, but I recommend reading more if you’re curious about problem-definition design-thinking activities. If you have more time, activities like statement starters and problem tree analysis are ideal for defining the problem further with your stakeholders from multiple angles before jumping into ideation. ![]() I typically use my readouts, “how might we” statement development, and ideation as the “emphasize” and “define” stages of the design-thinking process. It’s worth noting: Time is often of the essence in fast-moving businesses like Indeed. I’ll also share tools my team and I have developed and implemented that might help your teams conduct ideation together in asynchronous or synchronous settings. In this article, I’ll share tips for running ideation sessions based on my past experience. Without ideation, teams run the risk of wasting time building features that don’t solve core user problems. Ideation sessions can help build alignment across stakeholders and make it easier to show how research was the catalyst for change in the product. It ensures that products we build are focused on solving tangible human problems uncovered by systematic research. Ideation-structured group and solo brainstorming toward solutions-is a fundamental phase of the design-thinking process. These sessions build off open-ended opportunities framed as “how might we?” statements that stem from research-driven insights. This ideation phase may not necessarily be a concrete part of every researcher’s regular process, but it can be a valuable addition to our work. It’s critical to show the impact of this type of “green space,” discovery research that supports product innovation, and ideation sessions are one effective way to do this. UX researchers often struggle to clearly trace the impact of their generative research to direct product improvements.
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